Storytelling

In this course, you will be working on the story you want to tell. For example, about who you are, your vision, your organisation’s strengths, or the lessons you have learned. You will work step by step to create a storyline and optimise how you tell your story. In the process, you will get lots of personal tips and feedback.

In this course, we will work on themes such as: 

• The definition of storytelling and its importance in communication
• Examples of effective storytelling in different contexts, such as research, business, education, and marketing
• How stories can evoke emotions and inspire people
• The core components of a story: characters, conflict, climax
• How to integrate facts and research findings into a story
• Techniques for building an emotional connection with your audience
• How to use personal anecdotes and experiences to strengthen authenticity 
• How to use images to support your story

After completing this course, you will be able to 

• Create compelling stories 
• Clarify complex topics and make them accessible 
• Connect with your audience on an emotional level 
• Give dynamic and compelling presentations

For professionals who want to have more impact with a powerful story. Think executives, policy officers, and communications officers.

We can tailor this training to you or your team, or you can join one of the open registration courses offered by our partner Radboud in'to Languages.

Tailor-made course

During an intake interview, we will determine what is desirable and feasible and we will discuss the approach and design of our offer, from a coaching programme to a short workshop or multi-day course. The course can take place in a small group with your team or department, but also one-on-one. Courses take place at our premises or in-company. In some cases, some or all of the course can also take place online. After the intake interview, you will receive an offer with a tailor-made programme.

Open registration courses from Radboud in'to Languages

Our partner Radboud in'to Languages regularly organises the course Storytelling, which is open to everyone. For course dates, more information, and to register, please visit the website of Radboud in'to Languages.

The costs depend on the design and duration of the course. You will always receive a tailor-made quotation. An internal rate applies to Wageningen University employees.

• Practical and interactive, based on the latest insights into communication and language 
• Immediately applicable: you work with your own texts and cases 
• Personalised feedback and guidance from experienced, academically trained trainers 
• Broad expertise in communication in diverse and international contexts