How the Executive MBA helped Geeuwke think beyond dairy
- Geeuwke Bosma
- Procurement Director at FrieslandCampina
“In the agri-food sector, everyone knows Wageningen. It adds weight to the programme and to your profile.”
Geeuwke Bosma, Procurement Expert in the food & agribusiness. He followed the Executive MBA in Food & Agribusiness and shares his experience with us.
After twelve years at FrieslandCampina, including a role as Procurement Director, Geeuwke Bosma wanted to broaden his perspective. His passion for the food and agri sector made the Executive MBA in Food & Agribusiness the perfect fit.
“There are many MBAs, but this is the only one that truly combines food and agribusiness. That makes it unique. I find the set-up very strong: you spend an entire weekend working on one Living Business Case, with input from different speakers who not only bring academic knowledge but also real-world experience. It makes the programme both practical and highly relevant.”
According to Geeuwke, the Wageningen modules have been eye-opening.
“Coming from a dairy background, I was used to a certain worldview. Wageningen challenges you to look at sustainability and new agricultural models from different angles.”
"It broadens your horizon and gives you insights that are urgently needed in today’s world.”
Geeuwke also values the reputation of Wageningen University & Research: “In the agri-food sector, everyone knows Wageningen. It adds weight to the programme and to your profile.”
Reflecting on his experience, Geeuwke is convinced the Executive MBA has expanded his way of thinking. “It’s not just about acquiring knowledge, it’s about learning to connect the dots across disciplines and seeing the broader context. The Wageningen element helped me to approach challenges with a more holistic mindset and a deeper understanding of the food and agribusiness ecosystem. That makes this MBA truly exceptional”